The Yuppie Handbook 1984 Quotes

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In March 1984, the Guardian’s Washington correspondent, Alex Brummer, reported that the word yuppie was one of “America’s hottest new status descriptions”. (The other he mentioned, yummie. Body sculpture bc 1540 manual.

. 132 DownloadsAbstractIn this chapter, I examine the most independent and selfishly suggestive of the eighties objects of knowledge—the yuppie. After its introduction in 1984, the yuppie rapidly ascended as a significant demographic and political category, and was identified by pundits as an especially important target of the American political scene during the 1984 election season. Politicians and businesses alike courted yuppies and, in return, they transformed aspects of society that catered to their power-driven aesthetic—a taste for expensive cars, living in condominiums, and imported salad dressings. However, the yuppie label was soon contested by its members, particularly the association made between the yuppie’s seemingly frivolous lifestyle and the amoral “greed is good” point of view that fueled it.

Some wholeheartedly embraced the corporate elitist ethic, while others struggled with the cynicism suggested by such an outlook. Thus, the stereotyped yuppie we are familiar with today fails to consider how the aspirant middle class negotiated the terms of their self-definition. Hammond, “Yuppies,” 488. This at the end of 1986; in the same issue of The Public Opinion Quarterly, Michael Delli Carpini and Lee Sigelman reach the same findings. Using more detailed research and sophisticated regression analyses, they find that the “political distinctiveness” of yuppies is “less a matter of demographic characteristics, than of a state of mind or a lifestyle” (517).

There appears not to be “some unique political profile that results from the combination of being young, urban, and professional but rather that yuppies are more liberal than the rest of the population because they are young, and young people are generally more liberal; because they are urban, and urbanites are generally more liberal; and because they are professional, and professionals are, on balance and in recent times, more liberal” (Michael Delli Carpini and Lee Sigelman, “Do Yuppies Matter? Competing Explanations of Their Political Distinctiveness,” The Public Opinion Quarterly 50 1986: 515–516).